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This web page has the following on the homepage, "In Alliance you can be one of two things A Monster NPC or a Hero PC." We viewed that the web site also said " As this is a high fantasy game such as Lord of the Rings or Game of Thrones we need people to fill the roles of Monsters and Merchants." It also said " They are collectively known as NPCs Non-Player Characters. During the event you may be a Goblin attacking the Heroes, and then become a Noble to recruit the players to your cause right after. Heroes come in all shapes and sizes! Being a Hero is what LARP is all about!." The header had LARP as the highest ranking search term. It is followed by Live-Action Role Playing, Boffer, and Combat which isn't as ranked as highly as LARP. The next words they uses is Fantasy. RPG was included and might not be seen by search crawlers.